Perception of stimuli presented below conscious awareness is referred to as?

The term that describes the perception of stimuli that are presented below conscious awareness is subliminal perception. This concept refers to the idea that individuals can process information without being explicitly aware of it. For instance, subliminal messages may be embedded within media or environments in a way that bypasses the conscious mind but can still influence thoughts, feelings, and behaviors on a subconscious level.

Subliminal perception plays a significant role in discussions around advertising and psychological research, as it raises questions about the extent to which we are aware of the influences that affect our decisions. The idea is that these subtle cues or signals can impact our perceptions and attitudes without us consciously detecting them, thereby highlighting the complexity of human perception and cognition.